Marketing and Church
What is it that Madison Ave. has learned that the church has not? That people are looking for new, improved and improving. Andy Stanley shared at Catalyst that every product and company that wants to keep their market share and continue to grow must keep changing. Andy had a table full of products that all of us know, Clorox, Scott tissue, windex, huggies, etc.... Each one had a label that said new or new improved. The point is that Madison Ave. realizes that people want new stuff. They also want their old products to imporve and keep improving. It makes you feel like they are improving for you. Church should be like that. So many churches say "we haven't done it that way before." We need new churches. Existing churches should be starting them and supporting them. The Bridge Church that we started would still be going had we gotten support. Existing churches even the best of them need to improve and keep improving. FBTC is a prime example of a great church that didn't improve and now the church that I live near (nameless) is the "NEW" church and they are growing. They have even changed some of their methods recently. They are improving. It is sad that the business world understands more of how to reach people than the church. They have nothing of substance to offer the world but they reach people thru ads and stuff. The media has done a great job also. They move people thru their videos and music. Some churches are catching up but most of us are stuck in the 1970's or earlier! Contemporary ministry is not about singing Chris Tomlin, David Crowder and Hillsong. That may be part of it. But Contemporary ministry involves meeting today's generation where they are and finding ways to connect with them. Do we continue Sunday Night church just because we have always done it? I would rather free up the "church" to be the "church." Why not have small group bible studies in homes? Why not free your people up to know and minister to their neighbors? Why not encourage the "church" to go to health clubs, civic clubs, school clubs and so on rather than knocking on doors for visitation? Why not build relationships with people different than ourselves? I have a dream of a church that truly ministers to people. I dream of a church that is not about the pastor, deacons or anyone else in the church. I dream of a church that truly wants to reach their community for Christ. I dream of a church that takes risks! I dream of a church that sees lives changed. This is ugly sometimes because it brings in people that scare us! But that is my dream. I guy can have a dream can't he!????!!!??
posted by Kevin Bussey at 10/09/2005 03:50:00 PM